We help industry

transform. Faster.

We make that transformation visible, testable and attractive. We learnt how in motorsport: nine STCC titles, a grand slam and one of the world’s first electric touring cars, built by us.

SEE OUR WORK

GET IN TOUCH

FOUNDED

2012

STCC TITLES

9

GRAND SLAM

1

DISCIPLINES UNDER ONE ROOF

4

Four ways to move faster.

Industry is changing faster than ever. We bring what motorsport taught us: build the technology, test it for real and tell the story, all at once.

Tell

PWR AGENCY

Make your technology visible and wanted. Strategy, content, PR and events.

Build

E-PWR

Engineer what’s next in propulsion and energy, with small skunkworks teams built per project.

Test

MALMBY

Test at full scale on a former airfield, developed with Strängnäs municipality.

Meet

PWR ACADEMY

Lead under pressure. Leadership programmes built on what racing teaches.

Our work.

ALL CASES

VOLVO CE

The fastest way to change an industry’s mind is to race it.

Tell

SKF

Not a supplier. A partner at the frontier.

Build

STRÄNGNÄS MUNICIPALITY

From airfield to test environment.

Test

STCC

Electrifying a national championship.

Build

Smartphone filming winners

7–8

Of Volvo CE’s top 20 social posts each year

READ THE CASE

VOLVO CE

The fastest way to change an industry’s mind is to race it.

Tell

SKF

Not a supplier. A partner at the frontier.

Build

STRÄNGNÄS MUNICIPALITY

From airfield to test environment.

Test

STCC

Electrifying a national championship.

Build

From the paddock.

ALL INSIGHTS

Black and white team portralt

Perspectives

A racing team built like a company

In 2012, Peter "Poker" Wallenberg and Daniel Haglöf entered one car in a Swedish touring car series, with Daniel at the wheel. Behind that one car sat a bigger question: could you build a racing team the way you build a company?

Black and white team portralt

Perspectives

A racing team built like a company

In 2012, Peter "Poker" Wallenberg and Daniel Haglöf entered one car in a Swedish touring car series, with Daniel at the wheel. Behind that one car sat a bigger question: could you build a racing team the way you build a company?

Close-up of female driver in helmet

Campaigns

A seat for the fastest driver

Most sports split the field in two. Motorsport does not. The car does not know who is driving it, and the stopwatch does not care. That is why we have always picked our drivers the same way: the seat goes to the person who can make the car go fastest.

Close-up of female driver in helmet

Campaigns

A seat for the fastest driver

Most sports split the field in two. Motorsport does not. The car does not know who is driving it, and the stopwatch does not care. That is why we have always picked our drivers the same way: the seat goes to the person who can make the car go fastest.

Driver on track with crowd selfie

Projects

CE Dealer Team, from idea to four years

Volvo CE had decided to lead the electrification of construction equipment. The machines were ready. The hard part was making customers, dealers and future engineers believe it. In 2022 we gave them a place to see it happen, at full speed and in front of a crowd.

Driver on track with crowd selfie

Projects

CE Dealer Team, from idea to four years

Volvo CE had decided to lead the electrification of construction equipment. The machines were ready. The hard part was making customers, dealers and future engineers believe it. In 2022 we gave them a place to see it happen, at full speed and in front of a crowd.

A championship mindset.

“

“

Speed, boldness and relentless improvement, in every brand, partnership and big idea we touch.

MORE ABOUT PWR

Got a big idea? Let’s get it moving.

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