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EPWR is the research and development arm of the PWR Group, dedicated to driving innovation, technological advancement, and sustainability across multiple industries. Acting as a platform for testing and redefining new technologies, EPWR innovates and collaborates with partners from various sectors to help them bring their ideas to life.
While the development of electric racing cars and the creation of Scandinavia's first electric touring car championship are key milestones, EPWR’s expertise goes beyond motorsport. We provide tailored solutions for companies looking to test and validate their technologies in real-world, high-performance environments, contributing to sustainability and technological progress on a broader scale.
EPWR handles a diverse range of projects, from initial concept development to full execution, offering end-to-end solutions. Whether it's delivering vehicles, building the necessary infrastructure, or crafting custom strategies for emerging technologies, EPWR provides everything from A to Z. This allows partners to benefit from comprehensive support tailored to their unique needs, far beyond simply testing and validating technologies.
The reality of the motorsport industry is that it is financially unsustainable. Finding a viable business model for running teams is challenging, and drivers struggle to build careers without financial constraints. This raises important questions about cost regulations: what are we spending money on, and who truly benefits? In motorsport, the goal is always to make everything go faster, but there is no clear structure in how money is spent—it's like chasing a rabbit with no direction.
Listen to PWR Group CEO and Partner Micke Jansson, by pressing play on the video, and learn more about why EPWR was created, as a part of PWR Group.
EPWR was commissioned to develop 12 electric racing cars to create Scandinavia's first electric touring car championship. The EPWR approach stood out from the very beginning with its unique proposition: focusing on talent, economy, and entertainment. By repurposing chassis from various automotive brands, we significantly reduced the costs associated with building racing cars, making the sport more sustainable and accessible for both drivers and fans. For us at EPWR, electric-powered racing cars represent the future of motorsport.
STCC is an existing championship in Sweden and the first promoter to license EPWR's concept and technical regulations. We see ourselves as partners as we focus on delivering action on the track, ensuring spectators are treated to an exhilarating display of skill and competition
The 2024 STCC lineup featured twelve EPWR-developed cars, built on chassis from CUPRA Born, BMW i4, Tesla Model 3, and Volkswagen ID.3, offering a diverse and competitive field of electric race cars. Crafted by EPWR each 100% electric race car boasts 550hp, rear-wheel drive, and a complete absence of electronic driver aids, emphasizing a focus on spectacular and sustainable motorsport.
On April 25th, 2024, the race cars were picked up from Vikmanshyttan, in Dalarna, Sweden, marking the next stage in their journey towards the racing circuit. The STCC Season debuted in June 2024, and wrapped up in September 2024.
In 2017, Project EPWR Gen 1 E was initiated, marking the beginning of collaborative development efforts with key partners to showcase a fully electric racing car, the PWR001, within one year. This marked the genesis of EPWR, introducing the world’s first touring car dedicated to electrifying motorsport. This pioneering venture welcomed Skellefteå Kraft and SKF Automotive as strategic partners, driven by a shared vision of utilizing motorsport to advance the electrification agenda.
We continue to create a solid foundation for future initiatives in electrified racing, setting a precedent for innovation and sustainability within the industry by taking on EPWR Gen 2 E. The next step in electrification continued alongside partner STCC, with the all-new PWR002 making its debut during a media launch in Helsingborg. Subsequently, the car underwent its first public demonstration run during the Mantorp Park finale.
While celebrating the milestones achieved with the introduction of PWR001 and PWR002, we continue to look toward the future, exploring new frontiers in sustainable technology.
• Rear wheel drive
• Speed reduction with Ratio options
• Over 550 BHP
• Single-core motor
• 45 kWh, 800V battery
• 50 kW regeneration
• FIA Standard
• Safety compliant with FIA ar. 253
