PWR Group is comprised of two sides of motorsport—PWR Racing and PWR Rallycross—each distinguished by its commitment to performance, innovation, and sustainability. Through strategic partnerships, visionary leadership, and a relentless pursuit of success, PWR Group continues to leave an indelible mark on the global motorsport stage.
EPWR Concept
We repurpose original chassis from street cars, transforming them into high-performance racing cars.
PWR Racing, debuted under the name CUPRA Sweden-PWR in STCC 2023, was founded in 2012 by Daniel Haglöf and Peter "Poker" Wallenberg with the aim of breaking existing norms in circuit racing and advancing the sport. PWR Racing are the reigning STCC champions for drivers as well as teams and has won a total of nine titles in the championship.
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