Following a time of planning and crafting this past spring, each racing car has been finely tuned to meet the highest standards of performance and safety. With invaluable support from SKF Automotive, our dedicated CUPRA Sweden-PWR team of engineers and technicians worked tirelessly to optimize every aspect of these vehicles, and after handing them over to STCC and each team, finally this weekend we saw them excel on the tracks of the city race in Gothenburg.
The 2024 STCC season featured twelve EPWR-cars based on chassis from CUPRA Born, BMW i4, Tesla Model 3, and Volkswagen ID.3, creating a diverse and competitive field of electric race cars. The successful premiere in Gothenburg marks the beginning of an exciting journey for EPWR and our partners. Moving forward, we remain committed to working as a cohesive team, supporting each other, and striving for great performance in every race.
"Reflecting on our journey, I am deeply grateful to all who have contributed to this remarkable milestone. From our devoted engineering and mechanic team to longstanding partners like SKF and STCC, and suppliers who have been integral since our inception, notably Skellefteå Kraft since 2018. Their commitment and collaboration have propelled us to this memorable success,” says Micke Jansson, CEO of PWR Group.
As we reflect on the successful premiere of the 2024 STCC season in Gothenburg, we look ahead with optimism and excitement for the races to come. With our orientation to innovation and sustainability, EPWR is poised to lead the charge in shaping the future of motorsport.
What is PWR Group?
The PWR Group is based in Stockholm, Sweden. The business group consists of EPWR, PWR RX, PWR Racing and PWR Management. We're united by our passion for motorsports, and in everything we do, we're committed to making the sport more accessible, entertaining, and sustainable.
What is EPWR?
EPWR is the research and development arm of the PWR Group, dedicated to driving innovation, technological advancement, and sustainability across multiple industries. Acting as a platform for testing and redefining new technologies, EPWR innovates and collaborates with partners from various sectors to help them bring their ideas to life. While the development of electric racing cars and the creation of Scandinavia's first electric touring car championship are key milestones, EPWR’s expertise goes beyond motorsport. We provide tailored solutions for companies looking to test and validate their technologies in real-world, high-performance environments, contributing to sustainability and technological progress on a broader scale. EPWR handles a diverse range of projects, from initial concept development to full execution, offering end-to-end solutions. Whether it's delivering vehicles, building the necessary infrastructure, or crafting custom strategies for emerging technologies, EPWR provides everything from A to Z. This allows partners to benefit from comprehensive support tailored to their unique needs, far beyond simply testing and validating technologies.
What is CUPRA Sweden-PWR?
PWR Racing, debuting under the name CUPRA Sweden-PWR in STCC 2023, was founded in 2012 by Daniel Haglöf and Peter "Poker" Wallenberg with the aim of breaking existing norms in circuit racing and advancing the sport. The team is part of the PWR Group and is based in Vikmanshyttan. PWR Racing are the reigning STCC champions for drivers, teams, and juniors. PWR Racing represents CUPRA in STCC and has won a total of nine titles in the championship.
What is STCC?
STCC is Scandinavia's leading racing championship, founded in 1996. The championship competes with heavily modified production cars in an explosive, short, and adrenaline-filled racing format on the best racing circuits in Sweden. Starting in 2024, the championship is electrified with brand-new race cars with nearly 550 horsepower, the most powerful cars in STCC history. STCC is broadcast live via the streaming platform STCC+.
For media inquiries or further information, please contact:
Jenny Videsparv
Head of Brand and Communication
PWR Group
+46708902390
Jenny.Videsparv@pwrgroup.se
www.pwrgroup.se
