Historically, motorsport and racing has faced numerous challenges. From expensive regulations to complicated technical rules, the sport has needed reform. In response to these challenges, EPWR, a subsidiary of PWR Group, has pioneered an innovative solution. We have developed a new set of regulations that have been adopted by STCC (Scandinavian Touring Car Championship) — thus putting the world's first 100% electric national touring car series on the map.
The world's first 100% electric national touring car series is on the map
The EPWR Concept marks a historic shift in touring car racing, as it pioneers the full electrification of an entire championship for the first time. This groundbreaking move not only revolutionizes the technical landscape of the sport but also redefines its core philosophy. By transitioning to a 100% electric touring car series, we are setting a new precedent for racing worldwide. EPWR joins a rare group of global innovators who have successfully achieved this level of transformation, leading the way in creating a more sustainable and forward-thinking motorsport future.
By electrifying the championship, EPWR addresses several critical issues at once. First, it significantly reduces the environmental impact of the sport, aligning with global trends towards sustainability. Second, it lowers several barriers for participation on all levels, opening up new opportunities.
The electric format promises a more cost-effective approach, democratizing access to the sport and allowing a broader range of teams and drivers to compete. - CEO PWR Group Micke Jansson
This transition to an all-electric format is not just a technical upgrade but a strategic realignment that aims to future-proof the sport. The EPWR Concept provides a framework for a more inclusive and dynamic racing environment, where performance is determined by skill and strategy. It also sets a new standard for how motorsport can evolve in response to global challenges and technological advancements.
As we approach the third race weekend of this historic STCC-series at Ring Knutstorp, the excitement is high! The track’s demanding layout will test the mettle of all competitors, showcasing the effectiveness of the EPWR concept and the thrilling potential of electric racing. CUPRA Sweden-PWR, a team part of PWR Group, stand ready to embrace this challenge, fully committed to leveraging their preparation and talent to excel in this new era of racing.
Event Details:
· Date: September 12-14
· Location: Ring Knutstorp, Skåne
· Track Features: Hilly terrain, fast and slow corners
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Don't miss a moment of CUPRA Sweden-PWR and the action as the STCC series heats up at Ring Knutstorp! Stay connected with us on social media for live updates, behind-the-scenes insights, and exclusive content throughout the weekend.
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What is PWR Group?
The PWR Group is based in Stockholm, Sweden. The business group consists of EPWR, PWR RX, PWR Racing and PWR Management. We're united by our passion for motorsports, and in everything we do, we're committed to making the sport more accessible, entertaining, and sustainable.
What is EPWR?
EPWR stands at the forefront of innovation within the PWR Group, leading the charge in revolutionizing motorsport. With a focus on sustainable performance, economic viability, and technical advancement, the organization drives change within the industry. Designing and manufacturing electric-powered racing cars, EPWR serves as the R&D arm of the PWR Group with the aim of paving the way for a more environmentally conscious motorsport. These cars are licensed by various racing promoters, and in collaboration with them, EPWR sets new standards for the sport, inspiring ongoing innovation and fostering positive change throughout the industry.
What is STCC?
STCC is Scandinavia's leading racing championship, founded in 1996. The championship competes with heavily modified production cars in an explosive, short, and adrenaline-filled racing format on the best racing circuits in Sweden. Starting in 2024, the championship is electrified with brand-new race cars with nearly 550 horsepower, the most powerful cars in STCC history. STCC is broadcast live via the streaming platform STCC+.
For media inquiries or further information, please contact:
Jenny Videsparv
Head of Brand and Communication
PWR Group
+46708902390
Jenny.Videsparv@pwrgrp.com
www.pwrgrp.com
