We are also excited to highlight our latest livery, fitting what will be the new EPWR promotion car, which will be unveiled at Sportbilsdagen in Västervik. This event, renowned for showcasing the finest in sports car engineering, will serve as the perfect backdrop for introducing our new vehicle. The reveal represents a significant leap forward in automotive design. As we continue to push the boundaries of technology and sustainability in motorsport, the car stands as a testament to our commitment to keep shaping the future of motorsport. This car mirrors the prototype PWR002 used in the STCC, incorporating the same advanced technology but with a fresh chassis and design. It embodies the hard work our team continuously put in to keep advancing electric vehicle technology while maintaining a focus on sustainability.
"We're thrilled to present our new promotion car, which is based on the PWR002 prototype but designed as a two-seater to offer an immersive experience. We wanted to create something that goes beyond just being a race car—it's an ambassador for the future of motorsport. By using many of the same parts from the PWR002, we've minimized waste and maximized efficiency, aligning with our commitment to sustainability. The new livery isn't just a cosmetic upgrade; it's a symbol of our dedication to innovation and our vision for a cleaner, more exciting motorsport future." - Janne Ljungberg, EPWR Project Leader
About the New Promotion Car
The new racing car being unveiled for the public at Sportbilsdagen in Västervik is a two-seater vehicle designed to provide a hands-on experience of the future of motorsport. Built with the same components as the PWR002 prototype, used in the STCC, this car therefore retains much of the same cutting-edge technology and engineering. However, in the spirit of sustainability and innovation, we have repurposed and reused many components from the PWR002, reducing waste and showcasing the potential for sustainable practices in motorsport development.
The car features a new chassis and livery that represents the evolution of our design philosophy, and to offer journalists, and other key stakeholders a firsthand look at what the future holds for the sport. It serves as a platform for us to demonstrate the performance capabilities and technological advancements of electric vehicles in a racing context while emphasizing our focus on sustainability.
“By reusing components and minimizing the environmental impact of its construction, this car further serves as a testament to EPWR's dedication to creating a more sustainable future for motorsport. With our partners and clients like SKF, STARD and STCC, we are not just building cars; we are shaping the future of motorsport”. - CEO PWR Group Micke Jansson
Come and see us at Sportbilsdagen in Västervik to witness the debut of this groundbreaking vehicle and experience firsthand the future of sports car technology.
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What is PWR Group?
The PWR Group is based in Stockholm, Sweden. The business group consists of EPWR, PWR RX, PWR Racing and PWR Management. We're united by our passion for motorsports, and in everything we do, we're committed to making the sport more accessible, entertaining, and sustainable.
What is EPWR?
EPWR is the research and development arm of the PWR Group, dedicated to driving innovation, technological advancement, and sustainability across multiple industries. Acting as a platform for testing and redefining new technologies, EPWR innovates and collaborates with partners from various sectors to help them bring their ideas to life. While the development of electric racing cars and the creation of Scandinavia's first electric touring car championship are key milestones, EPWR’s expertise goes beyond motorsport. We provide tailored solutions for companies looking to test and validate their technologies in real-world, high-performance environments, contributing to sustainability and technological progress on a broader scale. EPWR handles a diverse range of projects, from initial concept development to full execution, offering end-to-end solutions. Whether it's delivering vehicles, building the necessary infrastructure, or crafting custom strategies for emerging technologies, EPWR provides everything from A to Z. This allows partners to benefit from comprehensive support tailored to their unique needs, far beyond simply testing and validating technologies.
What is STCC?
STCC is Scandinavia's leading racing championship, founded in 1996. The championship competes with heavily modified production cars in an explosive, short, and adrenaline-filled racing format on the best racing circuits in Sweden. Starting in 2024, the championship is electrified with brand-new race cars with nearly 550 horsepower, the most powerful cars in STCC history. STCC is broadcast live via the streaming platform STCC+.
For media inquiries or further information, please contact:
Jenny Videsparv
Head of Brand and Communication
PWR Group
+46708902390
Jenny.Videsparv@pwrgrp.com
www.pwrgrp.com
