The Last Race Weekend of the STCC 2024 Season

This season has been an exciting journey, with EPWR’s pioneering concept taking center stage. As a key player in this innovative electric racing series, EPWR has transformed the landscape of Swedish motorsport, providing a concept that STCC (Scandinavian Touring Car Championship) has licensed and embraced for a more sustainable future.

Today, our partners—and other existing stakeholders and companies —will be joining us in our CUPRA Sweden-PWR tent, where the atmosphere is electric, and the networking opportunities are abundant. But it’s not just about racing; we’re bringing together companies and students from top technical schools to foster talent in a market where skilled tech and mechanical engineers are in high demand.

Motorsport is more than just a sport; it's a tool for inspiring the next generation of engineers and innovators. We’re proud to create a platform where businesses can meet the future talent that will help drive innovation forward.

Motorsport as a Platform: Cultivating Tomorrow's Tech and Mechanical Engineering Talent

We’d like to extend a big thank you to our partners and participating companies who make this journey possible. Atlas Copco, Skellefteå Kraft, Scania, CUPRA, Werksta, and Höganäs are not only supporting our racing efforts but are also actively engaging in networking at our tent. Engströms Bil, a CUPRA dealer, will also be joining us.

With over 130 students invited, this event offers a unique opportunity for companies to connect with the next generation of talent. All partners and participating companies will meet with students from various technical schools, helping to inspire future engineers, mechanics, and technicians.

Motorsport serves as an exceptional platform, not only for testing innovation, but also for uncovering talent in industries facing a shortage of technical skills. As tech and mechanical engineering roles become increasingly difficult to fill, the dynamic world of racing truly provides companies with a unique environment to discover, nurture and engage new talent.

It’s safe to say we’re aiming to make this race day and weekend unforgettable – both on and off the track!

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What is PWR Group?

The PWR Group is based in Stockholm, Sweden. The business group consists of EPWR, PWR RX, PWR Racing and PWR Management. We're united by our passion for motorsports, and in everything we do, we're committed to making the sport more accessible, entertaining, and sustainable.

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What is CUPRA Sweden-PWR?

PWR Racing, debuting under the name CUPRA Sweden-PWR in STCC 2023, was founded in 2012 by Daniel Haglöf and Peter "Poker" Wallenberg with the aim of breaking existing norms in circuit racing and advancing the sport. The team is part of the PWR Group and is based in Vikmanshyttan. PWR Racing are the reigning STCC champions for drivers, teams, and juniors. PWR Racing represents CUPRA in STCC and has won a total of nine titles in the championship.

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What is STCC?

STCC is Scandinavia's leading racing championship, founded in 1996. The championship competes with heavily modified production cars in an explosive, short, and adrenaline-filled racing format on the best racing circuits in Sweden. Starting in 2024, the championship is electrified with brand-new race cars with nearly 550 horsepower, the most powerful cars in STCC history. STCC is broadcast live via the streaming platform STCC+.

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For media inquiries or further information, please contact:

Jenny Videsparv

Head of Brand and Communication

PWR Group

+46708902390

Jenny.Videsparv@pwrgroup.se

www.pwrgroup.se

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