Welcome

We're united by our passion for motorsports, and in everything we do, we're committed to making the sport more accessible, entertaining, and sustainable.

The PWR Group is based in Stockholm, Sweden. The business group consists of EPWR, PWR RX, PWR Racing and PWR Management.

who we are

Race cars & models

We designs and manufacture electric-powered racing cars that excel in environmental sustainability.

A sleek, modern race car is pictured with a dynamic purple and black paint job. It features bold logos and racing decals, including "Cupra" on the front and "SKF Skellefteå Kraft" on the side. The car boasts a sporty design with aerodynamic enhancements, proudly representing PWR Group in its build.

EPWR stands at the forefront of innovation within the PWR Group, leading the charge in revolutionizing motorsport. With a focus on sustainable performance, economic viability, and technical advancement, the organization drives change within the industry. Designing and manufacturing sustainable racing cars, EPWR serves as the R&D arm of the PWR Group with the aim of paving the way for a more environmentally conscious motorsport.

PWR Racing, debuting under the name CUPRA Sweden-PWR in STCC 2023, was founded in 2012 by Daniel Haglöf and Peter "Poker" Wallenberg with the aim of breaking existing norms in circuit racing and advancing the sport. The team is part of the PWR Group and is based in Vikmanshyttan. PWR Racing are the reigning STCC champions for drivers, and has won a total of nine titles in the championship.

Two race cars with yellow fronts are parked on a race track. A man and a woman, both in grey and yellow racing suits from the PWR Group, stand beside the cars. Behind them, the track curves uphill with a scenic view of trees and distant hills under a blue sky, setting the stage for an exhilarating racing experience.

PWR RX operates the CE Dealer Team by Volvo Construction Equipment programme in the FIA World Rallycross. The program is run with support from dealers of Volvo Construction Equipment along with key partners, who together share a commitment to inspire towards a diverse and more sustainable future.

PWR News

September 22, 2024

CUPRA Sweden-PWR Wrapping Up the STCC Season: Celebrating Milestones and Progress at Mantorp Park

September 20, 2024

PWR Group and CUPRA Sweden-PWR Drive Innovation, Talent, and Industry Connection at STCC

September 18, 2024

Intense Battle Anticipated for CUPRA Sweden-PWR as STCC Heads to Mantorp Park for the 2024 SEASON FINALE!

September 17, 2024

PWR Group Supports Young Racer Leo Billstrand Rychter’s Fundraising Effort for Ukraine

September 14, 2024

CUPRA Sweden-PWR Team Faces Challenges at Ring Knutstorp but Looks Ahead to Mantorp Park

September 11, 2024

Race Week: STCC's Third Race Weekend at Ring Knutstorp is Here!

September 6, 2024

New Racing Car Release: EPWR's Public Debut at Sportbilsdagen on September 7th, 2024

September 4, 2024

EPWR's Historic Leap in Electric Touring Car Racing

August 29, 2024

CUPRA Sweden-PWR Prepares for Third Race Weekend at Ring Knutstorp in the World’s First 100% Electric National Touring Car Series, STCC

June 30, 2024

“Bitter Sweet” or Sweet and Bitter for CUPRA Sweden-PWR in the Second STCC Race in Ljungbyhed

June 28, 2024

CUPRA Sweden-PWR Ready to Conquer the Ljungbyhed Track Today in Team's Thrilling Second STCC Race

June 10, 2024

CUPRA Sweden-PWR Team and Robert Dahlgren Roared at the STCC Season Opener in Gothenburg!

June 9, 2024

EPWR Celebrates Successful Premiere of STCC Season with All Twelve Racing Cars Completing the Tracks of Gothenburg!

June 7, 2024

CUPRA Sweden-PWR drivers are getting ready for the STCC Start in Gothenburg!

May 31, 2024

PWR Group Unveils New Website Following the Recent Release of Its Brand Manifesto, Marking Another Milestone in Its Journey

See all news

"The team, our partners, and everyone involved have undertaken an almost unbelievable journey since the start in 2012"

Daniel Haglöf, Partner - PWR Group

"We are in the business of shaping the future of motorsport"

Jenny Videsparv, Head of Brand and Communication - PWR Group

"We've transitioned from a small underdog to one of the major players in Swedish motorsport"

Micke Jansson, CEO – PWR Group

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